Branding Record

Branding Record was created to serve one purpose; to promote and archive great branding work.

The main direction for the brand identity was simple, “Keep it simple”. The identity I have made allows the design work that Branding Record features to be the main focus.

Creating a fresh and fun look was challenging, while also restricting the brand to not stand out too much. A clean sans serif typeface and multiple two-tone colour palettes ended up being the best solution to this. The asterisk logo, although a very simple mark, is reflective of what Branding Record looks to do – archiving brand identity work, and highlighting its notability.